The folks at IAYM are big fans of 30 Rock. In fact, we even have our own bizzaro Liz Lemon on our “staff.” If only we had a real life Jack Donaghy in our lives.
So, when we saw “Somebody to Love,”the episode that includes the blatant Verizon Wireless commercial during a Liz/Jack scene, we had to rewind our DVRs to confirm what we’d just seen. It was funnier the second time.
Hollywood Reporter has a story on the integration of ads into the writing of shows. In the age of TiVo, it’s certainly a smart tactic — if you can pull it off like the 30 Rock writers (remember the Snapple plug in season one?).
Rossi declined to disclose how much Verizon paid for the “30 Rock” integration but said that in addition to fees, it provided marketing support for the show with a co-branded ad in Maxim magazine and promotional content on VerizonWireless.com. “We want an integration to be as organic and natural to a show as it can be,” he said. “Certainly with the ’30 Rock’ humor and writing, this type of integration just works well for them and for Verizon Wireless as well.” NBC declined comment on the financial terms of the deal.
Full story after the jump…